This Wolfpack Webinar will be presented live over Zoom on Wednesday, March 8th at 3pm Eastern/12pm Pacific. Please register below to secure your spot and receive an email reminder before the presentation.


Preparing to Pivot

Original Presentation Date: March 8th, 2023

Presented by Brett Abbott

Inflation, supply chain issues and labor scarcity are all conspiring to disrupt the economic boom that the watershaping industry has enjoyed for the last two years. New construction is slowing down and this trend is expected to continue but our industry can succeed with minor and major renovations. These 60-minutes could save your business.

1:00 hour -Watershape University is authorized by IACET to offer 0.1 CEUs for this program.

CEUs are awarded for successfully logging completion of this webinar through the course curriculum page after viewing the lecture. Further instructions for registering your completion of this course are posted on the course curriculum page below the webinar recording.


  1. List tools that builders can use to identify potential pool, spa and outdoor living renovation projects for targeted marketing purposes.
  2. Distinguish the differences between marketing new construction versus renovation construction.
  3. Appraise the opportunities to sell "major renovations" that expand the scope of work well beyond plaster, tile and coping for maximized profits.
  4. Formulate a plan for developing a renovation-focused marketing strategy to be implemented within 30 days.

A free Wolfpack Webinar

This course is part of our Weekly Wolfpack Webinar series, conducted live every Wednesday at 3pm Eastern/Noon Pacific, and archived as a recording shortly after the live session concludes.