Original Presentation Date: April 5th, 2023

Presented by Michelle Kavanaugh

Having an online presence is essential for businesses in today’s digital world. If you are selling a product or service, you must have a clear and effective brand online as consumer’s make judgements about a business based on their online presence. 

There are many tools to capture leads and manage communication and interactions with new customers, some priced in the thousands of dollars. 

On this webinar, Michelle Kavanaugh will explain a simple digital platform and the importance of a CRM System. 

A Customer Relationship Management (CRM) system is a technology platform designed to manage and analyze interactions and relationships with customers, as well as streamline business processes related to customer service, sales, marketing, and support. 

Here are some of the key benefits of a CRM system:

1. Increases Conversions: A digital platform and CRM system can help to identify new sales opportunities and streamline the sales process.
2. Improved Customer Experience: CRM systems helps businesses understand their customers needs and enables them to customize personal messaging and interactions. 
3. Enhanced Collaboration: CRM systems helps departments interact and share customer information. 
4. Data-Driven Insights: CRM systems allows data analysis from various sources that results in actionable insights. 
5. Increased Efficiency: CRM systems automate routine tasks and increases productivity. 

Overall, having an online presence is necessary for businesses that want to remain competitive in today’s digital landscape. Having a lead capturing platform and strategy, and a CRM system to manage customer relationships can make all the difference for driving growth and profitability.

Michelle Kavanaugh is a small business consultant that specializes in helping businesses become more efficient and financially sustainable by providing tools and resources to help them grow and thrive. Michelle helped educate the industry as the Mission Development Director of the National Swimming Pool Foundation for 14 years and then spent 2 years as Executive Director of the California Pool & Spa Association. Now, she works with Watershape University as well as other companies in the pool industry to help them grow and thrive.