Peterson is President/CEO of Watershape Consulting, Inc., an international planning, design and engineering firm providing owners, architects, contractors, and the legal profession with services relating to residential, commercial and institutional pools, spas and water features. He obtained his B.S. Civil Engineering at Cal Poly San Luis Obispo and is a registered engineer in several states. Peterson has been in the watershape industry since 1994 when he began his career designing life support systems for large aquariums and marine mammal exhibits. He was Vice President Engineering at Polaris Pool Systems where he developed and patented several products. Peterson reorganized the Genesis 3 Design Group into GENESIS® University in 2012. When GENESIS merged with the National Swimming Pool Foundation (NSPF) in 2016, Peterson became Director of Education for GENESIS, a position he held until forming Watershape University.